The “Pink Building” on Melrose

This is the famous Paul Smith flagship with the giant bubblegum-pink exterior—one of LA’s most iconic “Instagram wall” photo spots on Melrose. You don’t need to shop to enjoy it; most people stop for quick photos, then continue exploring Melrose’s boutiques and cafés.

Go early morning for fewer cars/people and cleaner shots.
It’s a working storefront and the block is busy—be mindful of traffic and the entrance.
The wall has been vandalized before and repainted, so it can look different depending on the day.

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